David Ogilvy's classic Rolls-Royce campaign is a testament to the power of effective advertising. By highlighting the meticulous craftsmanship and exquisite luxury of Rolls-Royce cars, Ogilvy's campaigns created an enduring image of sophistication and quality.
The famous headline, "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock," succinctly captured the brand's commitment to perfection. These ads effectively conveyed the idea that Rolls-Royce stood in a league of its own, and this image has persisted over the years, contributing to the brand's continued success and prestige.