Advertising vs Content Marketing: What’s the Difference?

Creative Lab @McClatchy Creative Director Carolina Esbaile shares how you can keep your content marketing campaign authentic on the path to engagement.
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ABOUT US Creative Lab @McClatchy is an award-winning digital agency that develops branded content campaigns for clients across the United States. From social media strategy and marketing to storytelling and branded content production, we have filmmakers, writers, producers, editors, designers and content strategists from coast to coast who help brands bring their stories and creative visions to life.