Shoppers tend to keep an eye out for new brands even when they’re not looking to buy anything. So how do brands stand out? Insights Manager Jessica Ciesielski shares how brands can stay at the top of customers’ minds.
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Sources:
Google-commissioned Ipsos Consumer Continuous study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, MX, NL, NO, PE, ZA, KR, ES, SE, U.K., U.S., ~n=500–1,000 online consumers 18+ per market, May 5, 2022–May 8, 2022.
Google/Kantar, AU, BR, CA, FR, DE, MX, KR, U.K., U.S., The Future of Retail, n= 10,806 online consumers 18+, ~n=2,700 per generation: Gen Z, millennial, Gen X, boomer, March 22, 2023–March 31, 2023.