‘I grew up here on the farm. In a way it was relatively isolating so I had to entertain myself, which I think has formed the basis of my creativity,” says the interior and product designer Beata Heuman, 40, speaking at the holiday cottage she has recently finished renovating on her parents’ farm in Landskrona, southern Sweden. “I was always thinking up stories and going into different worlds in my imagination and I think that has affected how I work now.”
Today, her playful use of pattern and whimsical, dreamlike designs have made her a star of the interiors world. You’re probably familiar with her own house in Hammersmith, shared extensively by design lovers on social media or, indeed, one of the homes she has helped create for clients such as the model Adwoa Aboah. Indeed, with 250,000 followers, the Instagram feed of the native Swede is a veritable feast of products she has designed, from club chairs with animal feet to salt pigs that look like monsters, as well as her work on houses big and small.
Now for the first time, Beata is opening the doors of the early 18th-century farmhouse that she has renovated for herself and her family to enjoy.
Directed by Josh Arnold
Creative Video Production: Sarah Barnes
Dop: Anders Malmberg
Camera Assistant: Kasper Bundvad
Gaffer: Oskar Ditzel
Sound Tech: Morten Søgaard
Edit: Joseph Bolger At Stitch Editing
Grade: Leo Element
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