Marketing specialists recognize that we can’t find success in the status quo. Interrupting your consumers while they’re being entertained is not the solution. Yet, we still do it. So how do we build an engaged audience today? Do your traditional ads initiative still efficient and relevant? Or you're trying to invest in your brand to be part of the Cultural zeitgeist?
Which strategy shall you aim for?
Branded Entertainment VS Traditional Advertising?
Global Study Reveals Consumers Are Four to Six Times more likely to Purchase, Protect, And Champion Purpose-Driven Companies. While according to a Forbes study, 41% of consumers are more likely to express an intent to purchase by watching original content than traditional ads.
So what is #BrandedEntertainment?
Branded entertainment is the fusion between Marketing and Entertainment, filtering your overall strategy through storytelling to create cultural defining moment. It is a “non-traditional marketing that blends brand messages with entertainment to engage consumers, build a stronger audience, awareness while creating a positive brand association that drives sales.”
We’ve put together the ultimate Advertising VS Branded Entertainment case study, going through campaign details, strategy, benefits, cost and KPI’s in an entertaining 3 min video for you.
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