Sun. Nov 24th, 2024

Measuring ad performance with conversion modeling #Shorts #Advertising #Marketing

Measuring ad performance with conversion modeling #Shorts #Advertising #Marketing

Stuck trying to figure out how to accurately measure your ad campaign performance? Conversion modeling can help fill in the data gaps. In a time of evolving consumer privacy regulations and platform changes, here’s some advice from a Google expert on how conversion modeling can show you how your ads are doing, and how to optimize for better results.

Learn from Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google. | Think with Google

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