New consumer trends show that holiday shopping has evolved into an omnichannel experience, as shoppers search online and offline across multiple categories. Watch as Samantha Gelinas, insights manager at Google, explains what marketers need to know to respond. | Think with Google
Sources:
Google-commissioned Ipsos Consumer Continuous study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, MX, NL, NO, PE, ZA, KR, ES, SE, U.K., U.S., ~n=300–825 online consumers who plan to shop for the holidays 18+ per market, May 5–8, 2022.
Google-commissioned Ipsos Consumer Continuous study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, MX, NL, NO, PE, ZA, KR, ES, SE, U.K., U.S., ~n=300–800 online consumers who plan to shop for the holidays 18+ per market, Sept. 8–11, 2022.