The future of the insurance industry: A capabilities perspective

The insurance industry is undergoing fundamental transformation. Several disruptive factors have given rise to new players with disruptive business models. This short video by Strategy& (PwC’s strategy consulting team) looks at how insurance players should react to this major shift. The future of the insurance industry will be shaped by players who have the courage to commit to an identity based on how they create value for their customers and build the few differentiating capabilities that will allow them to deliver on that value better than anyone else.