What makes a great media planner? #shorts #marketing #advertising
Is media planning becoming the impossible job? Michael Lee, Chief Strategy Officer at VCCP, talks about the challenges of the ever-changing media landscape, the importance of “T-shaped” knowledge, the skills that can’t be replaced by AI, and why data can’t predict if a radical idea will be successful.
Watch the full episode: https://www.youtube.com/watch?v=Wn1Y3WTHUhE
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