At Google, insights managers break down the holiday shopping journey into four phases. Hear from Insights Manager Samantha Gelinas to learn about the deliberate holiday shopper mindset.
Sources:
Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=8,467 Americans 18+ who conducted holiday shopping activities in the past two days, Oct. 2022–Jan. 2023.
Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=10,507 purchases, Americans 18+ who conducted holiday shopping activities in the past two days, Oct. 2022–Jan. 2023.