In most countries, non-league football is played in obscure leagues by amateurs in front of only a handful of spectators.
In England, Notts County attracted a crowd of almost 13,000 at their nearly 20,000 capacity Meadow Lane stadium in the Vanarama National League last season, Wrexham have players who reportedly earn in excess of £4,000 a week, and the standard is almost on par with the EFL League Two.
So in this video, HITC Sevens investigates why non-league football in England is so unique, why the stakes are so high, and where all the cash is coming from.